Consumer attitude formation from eWOM : interplay between cognition and affect
Jinsoo Kim
| Year of publication: |
2017
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|---|---|
| Authors: | Kim, Jinsoo |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 330-354
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| Subject: | ord-of-mouth | electronic word of mouth | eWOM | consumer | attitude | purchase intention | emotion | cognition | affect | consumer reviews | product reviews | ELM | elaboration likelihood model | product types | hedonic and functional products | involvement level | valence | experiment | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition | Werbewirkung | Advertising effects | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011859084