What in consumer reviews affects the sales of mobile apps : a multifacet sentiment analysis approach
Ting-Peng Liang, Xin Li, Chin-Tsung Yang, and Mengyue Wang
| Year of publication: |
2015
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| Authors: | Liang, Ting-Peng ; Li, Xin ; Yang, Chin-Tsung ; Wang, Mengyue |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 2, p. 236-260
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| Subject: | Consumer reviews | electronic word of mouth | eWoM | mobile app sales | opinion analysis | sentiment analysis | text mining | Virales Marketing | Viral marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Emotion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2016.1087823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434160