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Virtual travel community members' stickiness behaviour : how and when it develops
El-Manstrly, Dahlia; Ali, Faizan; Steedman, Chris - In: International journal of hospitality management 88 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012293874
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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Factors influencing knowledge-sharing behavior in virtual communities : a longitudinal investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Information systems management 32 (2015) 4, pp. 331-340
Persistent link: https://www.econbiz.de/10011412980
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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Relationship quality in higher education marketing : the role of social media engagement
Clark, Melissa; Fine, Monica B.; Scheuer, Cara-Lynn - In: Journal of marketing for higher education 27 (2017) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011706606
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua; Chang, Chun-Ming - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
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Perceived online community support, member relations, and commitment : differences between posters and lurkers
Yang, Xue; Li, Guoxin; Huang, Songshan - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 154-165
Persistent link: https://www.econbiz.de/10011650534
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From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama; Bhardwaj, Neha - In: Journal of marketing communications 25 (2019) 1, pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
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Sentiment analysis of behavioural attributes for effective supply chain relationships : a fuzzy goal-setting approach
Shipley, Margaret F.; Cao, Ray Qing; McKee, Rob Austin - In: International journal of business performance and … 11 (2020) 2, pp. 128-151
Persistent link: https://www.econbiz.de/10012271045