NeoRealismo Virtuale (NeRVi) is an innovative approach through which digital ubiquitous technologies are used to create, access and visualize additional layers to the ordinary reality, creating stratified continums in which digital content is interconnected interactively with the physical world....

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

As a result of digital technology revolution and massive growth of smart phone usage, over 66% of world’s population (4.92 billion) is using mobile phones and over half of them are using social media. Mobile social networking (MSN) becomes one of the key communication tool, new trend,...