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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012494179
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011413949
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012131599
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009007733
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010497515
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014637593
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How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013268018
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Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014228864