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Unleashing corporate communications via social media : a UK study of brand management and conversations with customers

Griffiths, Marie; McLean, Rachel - In: Journal of customer behaviour 14 (2015) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10011412296

The myths of empowerment through information communication technologies : an exploration of the music industries and fan bases

McLean, Rachel; Oliver, Paul G.; Wainwright, David W. - In: Management decision : MD 48 (2010) 9, pp. 1365-1377

Persistent link: https://www.econbiz.de/10008772232

Transforming the news value chain in the social era : a community perspective

Hernandez Serrano, Maria Jose; Greenhill, Anita; … - In: Supply chain management : an international journal 20 (2015) 3, pp. 313-326

Persistent link: https://www.econbiz.de/10011376658

Doing good online : the changing relationships between motivations, activity, and retention among online volunteers

Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; … - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 1031-1056

Persistent link: https://www.econbiz.de/10011926022

Getting connected : an empirical investigation of the relationship between social capital and philanthropy among online volunteers

Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 2S, pp. 151S-173S

Persistent link: https://www.econbiz.de/10012006704

Online social games : the effect of social comparison elements on continuance behaviour

Esteves, José; Valogianni, Konstantina; Greenhill, Anita - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10012533603

Digital and social media marketing : a results-driven approach

Heinze, Aleksej (ed.); Fletcher, Gordon (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011518205

Future users, content and marketing

Fletcher, Gordon; Christov, Alexander - In: Digital and social media marketing : a results-driven …, (pp. 301-319). 2017

Persistent link: https://www.econbiz.de/10011582726

Digital and social media marketing : a results-driven approach

Heinze, Aleksej (ed.); Fletcher, Gordon (ed.); Cruz, Ana (ed.) - 2024 - Third edition

"Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and...

Persistent link: https://www.econbiz.de/10015190129

Digital and social media marketing : a results-driven approach

Heinze, Aleksej (ed.); Fletcher, Gordon (ed.); … - 2020 - Second edition

"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation,...

Persistent link: https://www.econbiz.de/10012134385