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Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen; Camilleri, Adrian R.; Dobele, … - In: The journal of consumer marketing 34 (2017) 6, pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
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The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
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Transmission of negative brand-relevant content on social media
Powell, Ashleigh; Stavros, Constantino; Dobele, Angela - In: The journal of product & brand management 31 (2022) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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The viral marketing metaphor explored through Vegemite
Beverland, Michael; Dobele, Angela; Farrelly, Francis - In: Marketing intelligence & planning 33 (2015) 5, pp. 656-674
Persistent link: https://www.econbiz.de/10011447547