Similar Search Results

Can friends seed more buzz and adoption?

Kumar, Vineet; Sudhir, K. - 2019

Persistent link: https://www.econbiz.de/10012053044

Diffusion in social networks : experimental evidence on information sharing vs persuasion

Fafchamps, Marcel; Islam, Asad; Pakrashi, Debayan; … - 2024

through our promotional campaign to test whether the product's diffusion among untargeted participants operates primarily … of diffusion, we would expect higher sign-up and take-up rates in information villages compared to persuasion villages …

Persistent link: https://www.econbiz.de/10015162740

New product adoption in social networks : why direction matters

Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844

Persistent link: https://www.econbiz.de/10010235309

Simulating the spread of opinions in online social networks when targeting opinion leaders

Kaiser, Carolin; Kröckel, Johannes; Bodendorf, Freimut - In: Information systems and e-business management : ISeB 11 (2013) 4, pp. 597-621

Persistent link: https://www.econbiz.de/10010205788

Cultural influence on the diffusion and adoption of social media technologies by entrepreneurs in rural South Africa

Lekhanya, Lawrence Mpele - In: International business and economics research journal 12 (2013) 12, pp. 1563-1573

Persistent link: https://www.econbiz.de/10010248963

Patterns of herding and their occurrence in an online setting/ David J. Langley; Maarten C. Hoeve; J. Roland Ortt; Nico Pals; Bob van der Vecht

Langley, David J.; Hoeve, Maarten C.; Ortt, Roland; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 16-25

Persistent link: https://www.econbiz.de/10010347817

Peer influence in the diffusion of iPhone 3G over a large social network

Matos, Miguel Godinho de; Ferreira, Pedro; Krackhardt, David - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1103-1133

Persistent link: https://www.econbiz.de/10010433228

The structural virality of online diffusion

Goel, Sharad; Anderson, Ashton; Hofman, Jake; Watts, … - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 180-196

Persistent link: https://www.econbiz.de/10011432943

Social amplification : a mechanism in the spread of brand usage

East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25

Persistent link: https://www.econbiz.de/10011782245

Online social networks, location, and the dual effect of distance from the centre

Lengyel, Balázs; Jakobi, Ákos - In: Tijdschrift voor economische en sociale geografie : TESG 107 (2016) 3, pp. 298-315

Persistent link: https://www.econbiz.de/10011622859