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Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak; Brady, Mairead; Lamest, Markus; … - In: Qualitative market research : an international journal 25 (2022) 3, pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
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A model of consumer engagement in a virtual customer environment
Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
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Examining consumers' motivations to engage in firm-hosted virtual communities
Claffey, Ethel; Brady, Mairead - In: Psychology & marketing 34 (2017) 4, pp. 356-375
Persistent link: https://www.econbiz.de/10011673951
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A preliminary scoping review study of the progress of social media adoption as an educational tool by academics in higher education
Perez, Eva; Brady, Mairead - In: DBS business review : an international academic … 2 (2018), pp. 127-153
Persistent link: https://www.econbiz.de/10012033601
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An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel; Brady, Mairead - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383