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Why Consumers Resist Mobile Pa...
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Ooi, Keng-Boon
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Can you resist the virtual temptations? : unveiling impulsive buying in metaverse retail
Tri Dang Quan
;
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2259-2280
Persistent link: https://www.econbiz.de/10015210755
Saved in:
2
Predicting the antecedents of trust in social commerce : a hybrid structural equation modeling with neural network approach
Leong, Lai-Ying
;
Hew, Teck-Soon
;
Ooi, Keng-Boon
;
Chong, …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 24-40
Persistent link: https://www.econbiz.de/10012237820
Saved in:
3
The age of mobile social commerce : an Artificial Neural Network analysis on its resistances
Hew, Jun-Jie
;
Leong, Lai-Ying
;
Tan, Garry Wei-Han
;
Ooi, …
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 311-324
Persistent link: https://www.econbiz.de/10012133933
Saved in:
4
Understanding trust in ms-commerce : the roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust
Leong, Lai-Ying
;
Hew, Teck-Soon
;
Ooi, Keng-Boon
;
Chong, …
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012494904
Saved in:
5
Mobile social media marketing : a new marketing channel among digital natives in higher education?
Wong, Lai-Wan
;
Tan, Garry Wei-Han
;
Hew, Jun-Jie
;
Ooi, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 113-137
Persistent link: https://www.econbiz.de/10013277228
Saved in:
6
Virtual reality in tourism : adoption scepticism and resistance
Cham, Tat Huei
;
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
; …
- In:
Tourism review
79
(
2024
)
2
,
pp. 337-354
Persistent link: https://www.econbiz.de/10014512232
Saved in:
7
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
8
Social media influencers : an effective marketing approach?
Ooi, Keng-Boon
;
Lee, Voon-Hsien
;
Hew, Jun-Jie
;
Leong, …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014294788
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Aw, Eugene Cheng-Xi
;
Cham, Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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