How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Clarissa Theadora, Maria Veronica Amelia, Garry Wei-Han Tan, Pei-San Lo, Keng-Boon Ooi, Yogesh and Kumar Dwivedi
| Year of publication: |
2023
|
|---|---|
| Authors: | Theadora, Clarissa ; Amelia, Maria Veronica ; Tan, Garry Wei-Han ; Lo, Pei-San ; Ooi, Keng-Boon ; Dwivedi, Yogesh K. |
| Subject: | Brand engagement | Brand involvement | Brand loyalty | Brand trust | Cognitive dissonance | Music streaming | Platform branding | SEM-ANN | Spotify | User involvement | User participation | Word-of-mouth | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Markenartikel | Brand | Markentreue | Digitale Plattform | Digital platform | Social Web | Social web | Virales Marketing | Viral marketing | Vertrauen | Confidence | Markenimage | Brand image | Musik | Music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2022-3855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014281363