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How rejected recommendations shape recommenders' future product intentions
Hall, Matthew J.; Hyodo, Jamie D.; Kristofferson, Kirk - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10015358336
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Can you smell the (virtual) roses? : the influence of olfactory cues in virtual reality on immersion and positive brand responses
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena; … - In: Journal of retailing 99 (2023) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10014461659
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Using virtual reality to increase charitable donations
Kristofferson, Kirk; Daniels, Michelle E.; Morales, … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050