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Sharing platforms such as Zilok.com enable the sharing of durable goods among consumers, and seek to maximize profits by charging transaction-based platform fees. We develop a model where consumers that are heterogeneous in their need to use a durable good decide whether to purchase and share...
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The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and...
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Social media has emerged as a key source of understanding customer satisfaction, which is used by investors in their investment decision. Nonetheless, whether and how social media metrics on customer attitude toward the company has not been thoroughly examined. This study develops a new index of...
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How does reviewing a consumption experience from a psychological distance affect one's online rating? Prior literature has found a positivity bias in the reviewing behaviors of consumers when they evaluate an experience from a spatial and/or temporal distance, e.g., a restaurant visit in another...
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