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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Revisiting consumer empowerment : an exploration of ethical consumption communities
Papaoikonomou, Eleni
;
Alarcón, Amado
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10011657491
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Unpeel the layers of trust! : a comparative analysis of crowdfunding platforms and what they do to generate trust
Ferreira, Valeria
;
Papaoikonomou, Eleni
;
Terceño, Antonio
- In:
Business horizons
65
(
2022
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10012939469
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