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Consumer behaviour
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International journal of electronic marketing and retailing : IJEMR
2
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Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
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ECONIS (ZBW)
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How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
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2
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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3
Gender differences in trust formation in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
Baker, Andrew M.
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009509176
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4
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
5
How to foster and sustain engagement in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
MacElroy, …
- In:
California management review
53
(
2010/11
)
4
,
pp. 80-110
Persistent link: https://www.econbiz.de/10009295501
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6
Customer relationship management in virtual communities
Porter, Constanze Elise
;
Donthu, Naveen
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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7
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
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8
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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9
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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10
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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