The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Ritu Lohtia and Naveen Donthu; Monica D. Guillory
| Year of publication: |
2013
|
|---|---|
| Authors: | Lohtia, Ritu ; Donthu, Naveen ; Guillory, Monica D. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012/13, 4, p. 317-339
|
| Subject: | blogs | social media | trustworthiness | valence | online marketing | internet advertising | blog effectiveness | USA | Online-Marketing | Internet marketing | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Vertrauen | Confidence | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Internet | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394749