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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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2
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
3
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
6
When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian
;
Häubl, Gerald
;
Hermann, Andreas
; …
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
Saved in:
7
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
8
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
Saved in:
9
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
Saved in:
10
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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