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The rise of the egocentric brand and consumer : the case of soulbound tokens (SBT)
Ramadan, Zahy - In: Qualitative market research : an international journal 27 (2024) 5, pp. 921-940
Persistent link: https://www.econbiz.de/10015324692
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Farah, Maya F.; Ramadan, Zahy; Nassereddine, Yaman - In: Psychology & marketing 41 (2024) 12, pp. 2965-2976
Persistent link: https://www.econbiz.de/10015133931
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Computer-generated influencers : the rise of digital personalities
Mrad, Mona; Ramadan, Zahy; Nasr, Lina Issam - In: Marketing intelligence & planning 40 (2022) 5, pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023
Persistent link: https://www.econbiz.de/10014289840
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What to believe, whom to blame, and when to share : exploring the fake news experience in the marketing context
Mahdi, Ali; Farah, Maya F.; Ramadan, Zahy - In: Journal of consumer marketing 39 (2022) 3, pp. 306-316
Persistent link: https://www.econbiz.de/10013398152
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AI avatars and co-creation in the metaverse
Ramadan, Zahy; Ramadan, Jad - 2025
Persistent link: https://www.econbiz.de/10015373060