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The effect of online engagement on new product performance : why fit and brand longevity matter
Perron-Brault, Alexis; Legoux, Renaud; Dantas, Danilo C.; … - In: Journal of interactive marketing 59 (2024) 4, pp. 367-384
Persistent link: https://www.econbiz.de/10015159120
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A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal; Visconti, Luca M.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://www.econbiz.de/10014637593
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How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
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How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
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Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene; Kliamenakis, Argiro; Laroche, Michel; … - In: Psychology & marketing 41 (2024) 11, pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875