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Branding in pictures : using instagram as a brand management tool in professional team sport organisations

Anagnostopoulos, Christos; Parganas, Petros; Chadwick, Simon - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 413-438

Persistent link: https://www.econbiz.de/10011915244

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

Stakeholders' "voice" through social media : the case of corporate social responsibility in sport

Mamo, Yoseph Z.; Anagnostopoulos, Christos - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 1002-1020

Persistent link: https://www.econbiz.de/10014430861

LinkedIn in sport management education : developing the students' professional profile boosting the teaching-learning process

López-Carril, Samuel; Alguacil, Mario; … - In: The international journal of management education 20 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013383740