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Social Web
Marketing
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17,129
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16,855
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14,550
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4,497
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4,095
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3,910
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3,888
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3,271
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Dwivedi, Yogesh K.
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17
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16
Qiu, Liangfei
16
Stephen, Andrew T.
16
Haenlein, Michael
15
Hajli, Nick
15
Schweidel, David A.
15
Hollebeek, Linda D.
14
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13
Loureiro, Sandra Maria Correia
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13
Bigné Alcañiz, J. Enrique
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11
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11
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10
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10
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10
Thaichon, Park
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9
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European Commission / Joint Research Centre
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National Bureau of Economic Research
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Information Resources Management Association
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Online>
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European Commission / Directorate-General for the Information Society and Media
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Nomos Verlagsgesellschaft
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mitp Verlags GmbH & Co. KG
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Chartered Institute of Public Relations
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Edward Elgar Publishing
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European Union Agency for Law Enforcement Cooperation
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Journal of business research : JBR
274
Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
71
Journal of promotion management : innovations in planning and applied research
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Tourism management : research, policies, practice
66
Information systems research : ISR
65
Business horizons
63
Journal of internet commerce
61
Technological forecasting & social change : an international journal
61
Journal of management information systems : JMIS
60
The journal of product & brand management
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International journal of hospitality management
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Psychology & marketing
56
International journal of electronic marketing and retailing : IJEMR
53
Electronic commerce research
51
International journal of technology marketing : IJTMkt
47
Cogent business & management
46
Marketing intelligence & planning
43
Marketing science
43
International journal of business information systems : IJBIS
42
Journal of marketing
42
SpringerLink / Bücher
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Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of contemporary hospitality management
39
International journal of consumer studies
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
The journal of brand management : an international journal
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Springer eBook Collection
35
European journal of marketing
34
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Journal of travel and tourism marketing
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ECONIS (ZBW)
8,514
EconStor
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OLC EcoSci
1
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1
Web and social media approach to
marketing
of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
2
Digital
marketing
and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
3
Can we do this online? : an aesthetic inquiry on virtual studio management education
Mack, Kathy S.
- In:
The international journal of management education
22
(
2024
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10015077715
Saved in:
4
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA
marketing
program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
6
Using a class blog for student experiential learning reflection in business courses
Ferguson, Jodie L.
;
Makarem, Suzanne C.
;
Jones, Rebecca E.
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011498042
Saved in:
7
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
8
Teaching international business via social media projects
Alon, Ilan
;
Herath, Ruwanthi Kumari
- In:
Journal of teaching in international business
25
(
2014
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
Saved in:
9
Driving students' engagement and satisfaction in blended and online learning universities : use of learner-generated media in business management subjects
Navío-Marco, Julio
;
Mendieta-Aragón, Adrián
; …
- In:
The international journal of management education
22
(
2024
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015077606
Saved in:
10
Teaching and learning disrupted : isomorphic change
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011590136
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