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When social media influencer endorsement backfires : unpacking fallout from explicit endorsements across brand equity levels

Rathjens, Bobbie; Wu, Aili; Zhang, Lu; Wei, Wei - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1467-1480

Persistent link: https://www.econbiz.de/10015192873

Pet influencer marketing appeal in hotel booking : exploring the power of message appeal and boundary conditions

Wei, Wei; Zhang, Lu; Ying, Tianyu; Zheng, Yanyan - 2025

Persistent link: https://www.econbiz.de/10015359603

Pet influencers on social media : the joint effect of message appeal and narrator

Zhang, Lu; Wei, Wei; Rathjens, Bobbie; Zheng, Yanyan - In: International journal of hospitality management 110 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014310684

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665

Persistent link: https://www.econbiz.de/10011729187

The social media "magic" : virtually engaging visitors during COVID-19 temporary closures

Ryder, Brittany; Zhang, Tingting (Christina); Hua, Nan - In: Administrative Sciences : open access journal 11 (2021) 2, pp. 1-15

The purpose of this study was to explore what types of digital content cultural institutions implemented during COVID-19 temporary closures and their effects on social media engagement. Existing research identified the role of digital content and social media in cultural institutions, but only...

Persistent link: https://www.econbiz.de/10012602257

Live streaming : pushing limits of hospitality and tourism online experiences

Hua, Nan; Li, Bin; Zhang, Tingting (Christina) - In: International journal of contemporary hospitality management 35 (2023) 10, pp. 3703-3717

Persistent link: https://www.econbiz.de/10014334344

A buzzword, a phase or the next chapter for the Internet? : the status and possibilities of the metaverse for tourism

Wei, Wei - In: Journal of hospitality and tourism insights 7 (2024) 1, pp. 602-625

Persistent link: https://www.econbiz.de/10014467556

Peer engagement behaviors : conceptualization and research directions

Lin, Meizhen; Miao, Li; Wei, Wei; Moon, Hyoungeun - In: Journal of service research 22 (2019) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10012127946

Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation

So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483

Persistent link: https://www.econbiz.de/10012509683

Virtual reality in destination marketing : telepresence, social presence, and tourists' visit intentions

Ying, Tianyu; Tang, Jingyi; Ye, Shun; Tan, Xiaoyuan; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1738-1756

Persistent link: https://www.econbiz.de/10013391002