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~subject:"Social Web"
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Social Web
Consumer behaviour
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Konsumentenverhalten
23
Internet marketing
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Online-Marketing
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Advertising effects
7
Werbewirkung
7
Advertising
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Computerspiel
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Cultural identity
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Kulturelle Identität
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Video game
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Brand image
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Mexico
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Brand management
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Country of origin
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Globalization
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Immigrant
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Markenführung
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Markenimage
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Mexiko
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Multicultural
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Brand
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China
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Comparison
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Emotion
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Ethnocentrism
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Globalisierung
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Innovation
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International marketing
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Social web
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Vergleich
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Attention
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Business model canvas
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Crossover consumption
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Customer satisfaction
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Hernandez, Monica D.
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Oyedele, Adesegun
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Backes, Kayla
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Goenner, Emily
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Vicdan, Handan
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
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Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
3
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
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