The value of promotional marketing and word-of-mouth (WOM) is well recognized, but few studies have compared the effects of these two types of information in online settings. This research examines the effect of marketing efforts and online WOM on product sales by measuring the effects of online...

Payment management is an operations management challenge in online peer-to-peer lending. It is critical to control the cost of debt collection incurred in late repayments and defaults. We study whether and how a platform can leverage on borrowers’ social connections and use automatic social...

This study examines how the unique information environment of online forums affects consumers' information acquisitions, and further impacts their purchase behavior. Based on the information foraging theory, we hypothesize that the relevant information patches in online forums facilitate...

We investigated the value of credit borrowers’ social media posts, such as microblog posts, in the prediction of their credit risk. We used a mixed methodology to enhance credit assessment models with theory-driven features. On the basis of general strain theory, we proposed a set of...