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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte; Chan-Olmsted, Sylvia M.; … - 2017
Persistent link: https://www.econbiz.de/10011702719
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Media branding in a changing world : challenges and opportunities 2.0
Chan-Olmsted, Sylvia M. - In: JMM : the international journal on media management 13 (2011) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10009127900
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Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
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Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.; Cho, Moonhee; Yim, Mark Yi-cheon - In: Handbook of social media management : value chain and …, (pp. 737-749). 2013
Persistent link: https://www.econbiz.de/10009763845
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Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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The value of Social Networks for media brands : empirical findings on Facebook fanpages for magazine brands
Wolter, Lisa-Charlotte - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 185-197
Persistent link: https://www.econbiz.de/10010408087