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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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Under the influence : social media influencers' impact on response to corporate reputation advertising
Kim, Eunjin; Duffy, Margaret; Thorson, Esther - In: Journal of advertising 50 (2021) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10012584571
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Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin; Yoon, Sungjun - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648954