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Parasocial interaction in social media influencer-based marketing : an sem approach
Bhattacharya, Arijit - In: Journal of internet commerce 22 (2023) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10014288103
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eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016
Persistent link: https://www.econbiz.de/10011430579
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Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit; Srivastava, Manjari - In: Global business review 21 (2020) 3, pp. 800-817
Persistent link: https://www.econbiz.de/10012259395