Online reading platforms offer a by-chapter purchase method and implement a novel in-chapter online review function to mitigate consumer uncertainty regarding the true quality of e-books. In this study, we seek to uncover how such intervention affects consumer purchase decisions. In particular,...

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...