Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer Behaviour and Social...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
2
Konsumentenverhalten
2
Social web
2
Viral marketing
2
Virales Marketing
2
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Language
All
English
2
Author
All
Zaraket, Sarah
2
Published in...
All
Routledge Focus
1
Routledge focus on business and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behaviour and social network sites : the impact of negative word of mouth
Zaraket, Sarah
-
2021
Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?
Persistent link: https://www.econbiz.de/10012306372
Saved in:
2
Consumer behaviour and social network sites : the impact of negative word of mouth
Zaraket, Sarah
-
2021
Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?
Persistent link: https://www.econbiz.de/10013174882
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
