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How social shopping retains customers? : capturing the essence of website quality and relationship quality

Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184

Persistent link: https://www.econbiz.de/10011854048

Transformative Marketing : Combining New Age Technologies and Human Insights

Kumar, Vikas; Kotler, Philip - 2024

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...

Persistent link: https://www.econbiz.de/10014558556

Enhancing participation intentions in online brand communities

Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913

Persistent link: https://www.econbiz.de/10013393592

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Decision analytics for competitive advantage : cases on using social media analytics

Nanda, Pooja; Kumar, Vikas - In: International journal of technology, policy and … 23 (2023) 4, pp. 372-386

Persistent link: https://www.econbiz.de/10014426741

Social media marketing : practices, opportunities and challenges for MSMEs

Kumar, Vikas; Nanda, Pooja - In: International journal of business information systems : … 44 (2023) 2, pp. 268-284

Persistent link: https://www.econbiz.de/10014437141

Reputation management through online feedbacks in e-business environment

Kumar, Vikas; Pradhan, Prasann - In: International journal of enterprise information systems … 12 (2016) 1, pp. 21-37

Persistent link: https://www.econbiz.de/10011493662

Drivers of brand community engagement

Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238383

Examining the roles of IT and social media in democratic development and social change

Kumar, Vikas (ed.); Malhotra, Geetika (ed.) - 2020

Persistent link: https://www.econbiz.de/10012394345

Web and social media approach to marketing of engineering courses in India

Bhardwaj, Aashish; Kumar, Vikas - In: International journal of business innovation and … 27 (2022) 4, pp. 541-555

Persistent link: https://www.econbiz.de/10013252968