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Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns
Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10015191893
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita; Pathak, Bharati; Thomas, Sujo - In: International journal of electronic marketing and … 14 (2023) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
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Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo; Kureshi, Sonal; Bhatt, Vivek; Yagnik, Arpan - In: International journal of business information systems : … 43 (2023) 3, pp. 394-415
Persistent link: https://www.econbiz.de/10014312805