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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Does corporate online interaction activeness affect investors' perceptions of earnings information? : evidence from China
Huang, Li; Qianwei, Ying - In: Applied economics letters 29 (2022) 2, pp. 97-101
Persistent link: https://www.econbiz.de/10012803376
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Standing out or fitting in? : how perceived autonomy affects virtual influencer marketing outcomes
Zheng, Xiaoyun; Miao, Murong; Zhang, Lu; Huang, Li - In: Journal of business research : JBR 185 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015147960