Online word-of-mouth communication in the form of product reviews is a major information source for consumers and marketers about product quality. The literature has used the mean of online reviews to predict product sales, assuming that the mean reflects product quality. However, using a...

Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers that have previously purchased a product, has become a major information source for consumers and marketers about a product’s quality. The literature has thus used online product...

Fake news is increasingly prevalent on social media, and the anonymity of the Internet is a major enabler. Social media platforms seek to reduce online anonymity with identity verification by verifying user identities with email addresses, phone numbers, or government-issued photo...