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The negative effect of virtual endorsers on brand authenticity and potential remedies
Song, Xiaobing; Lu, Yi; Yang, Qiang - In: Journal of business research : JBR 185 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10015147967
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The effects of fear of missing out on social media posting preferences
Xi, Yue; Huo, Jiale; Zhao, Xinran; Jiang, Yushi; Yang, Qiang - In: European journal of marketing 56 (2022) 12, pp. 3453-3484
Persistent link: https://www.econbiz.de/10013457453
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Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji; Jiang, Yushi; Wang, Yedi; Yang, Qiang; Li, Wei - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 142-158
Persistent link: https://www.econbiz.de/10014475099