The effects of fear of missing out on social media posting preferences
Yue Xi, Jiale Huo, Xinran Zhao, Yushi Jiang and Qiang Yang
| Year of publication: |
2022
|
|---|---|
| Authors: | Xi, Yue ; Huo, Jiale ; Zhao, Xinran ; Jiang, Yushi ; Yang, Qiang |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3453-3484
|
| Subject: | FOMO | Identity-relevant | Motivation | Self-esteem | Social media posting | Supportive interaction | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457453