"I want to be as trendy as influencers" : how "fear of missing out" leads to buying intention for products endorsed by social media influencers
Thi Cam Tu Dinh and Yoonjae Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Dinh, Thi Cam Tu ; Lee, Yoonjae |
| Subject: | Buying intention | FOMO | Imitation of influencers | Materialism | Social comparison | Social media influencer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286430