"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Year of publication: |
2020
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Authors: | Jin, Seunga Venus ; Ryu, Ehri |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-15
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Subject: | Branded-user-generated content (UGC) | Compulsive buying | Envy | Influencer marketing | Instagram celebrities | Materialism | Parasocial interaction | Social commerce | Social comparison | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Handel | Online retailing |
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