Tempting fate : social media posts, unfollowing, and long-term sales
Year of publication: |
2020
|
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Authors: | Wang, Shuting ; Greenwood, Brad N. ; Pavlou, Paul A. |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 44.2020, 4, p. 1521-1571
|
Subject: | Social media | fan pages | social media posting | unfollow | purchases | long-term sales | crowdedness | population density | peak traffic hours | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Absatz | Sales |
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