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Consumer behaviour
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Don't believe strangers : online consumer reviews and the role of social psychological distance
Hernández Ortega, Blanca
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10011813468
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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