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Social Web
Consumer behaviour
107,963
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105,521
Brand management
19,517
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19,105
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14,760
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14,579
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9,709
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9,157
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9,143
Social web
8,322
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7,707
Kundenzufriedenheit
7,539
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7,206
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7,166
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6,357
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6,184
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5,853
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5,645
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5,575
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5,555
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5,509
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5,449
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5,268
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5,248
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5,177
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4,791
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4,023
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Filieri, Raffaele
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25
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23
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21
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21
Martínez-López, Francisco J.
19
Rita, Paulo
18
Ozuem, Wilson
16
Hajli, Nick
15
Flavián Blanco, Carlos
14
Rana, Nripendra P.
14
Stephen, Andrew T.
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Tan, Yong
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Bilgihan, Anil
13
Okumus, Fevzi
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Ranfagni, Silvia
13
Schweidel, David A.
13
Septianto, Felix
13
Usman, Osly
13
Veloutsou, Cleopatra
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Akram, Umair
12
Bigné Alcañiz, J. Enrique
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Casaló, Luis V.
12
Cova, Bernard
12
Gázquez-Abad, Juan Carlos
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Hennig-Thurau, Thorsten
12
Ko, Eunju
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11
Harrigan, Paul
11
Karjaluoto, Heikki
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Malthouse, Edward C.
11
Pitt, Leyland F.
11
Yoon, Hye Jin
11
Aw, Eugene Cheng-Xi
10
Brandão, Amélia Maria Pinto da Cunha
10
Füller, Johann
10
Gu, Bin
10
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10
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10
Luo, Xueming
10
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Springer International Publishing
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Journal of business research : JBR
355
Journal of retailing and consumer services
314
International journal of internet marketing and advertising : IJIMA
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Technological forecasting & social change : an international journal
93
Psychology & marketing
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of hospitality management
82
Journal of marketing communications
82
The journal of product & brand management
82
International journal of advertising : the review of marketing communications
81
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
75
The journal of brand management : an international journal
72
Tourism management : research, policies, practice
72
International journal of consumer studies
69
Information systems research : ISR
65
Electronic commerce research
64
Asia Pacific journal of marketing and logistics
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of contemporary hospitality management
59
Journal of management information systems : JMIS
58
Journal of electronic commerce research : JECR
57
Cogent business & management
53
Marketing science
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
Journal of marketing management : MM
49
Journal of hospitality marketing & management
46
Marketing intelligence & planning
45
Young consumers : insight and ideas for responsible marketers
44
International journal of business information systems : IJBIS
43
International journal of technology marketing : IJTMkt
41
Journal of travel and tourism marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing
39
International journal of e-business research : an official publication of the Information Resources Management Association
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of fashion marketing and management
37
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ECONIS (ZBW)
8,322
EconStor
5
OLC EcoSci
1
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1
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date (oldest first)
1
Social
music
festival brandscapes : a lexical analysis of
music
festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
2
Brand
community protection through contested
brand
revival
Hu, Christine
;
Bradford, Tonya Williams
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
15/16
,
pp. 1474-1490
Persistent link: https://www.econbiz.de/10015194121
Saved in:
3
Creating a
brand
community at the bottom of the pyramid : the case of a Cameroonian
music
platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
4
Brand
communities and self-concept congruency in the case of a
music
festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
5
How does involvement build loyalty towards
music
-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Massive marketing in social media : the influence on sentiments and attitude toward the
brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
Developing a conceptual model for examining social media marketing effects on
brand
awareness and
brand
image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
9
Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang
;
Qin, Marco Shaojun
;
Luo, Xueming
;
Kou, Yu (Eric)
- In:
Marketing science
41
(
2022
)
6
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
Saved in:
10
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
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