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Consumer behaviour
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Consuming for content? : understanding social media-centric consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
Saved in:
2
Leveraging artificial intelligence in firm-generated online customer communities : a framework and future research agenda
Marti, Candice L.
;
Kour, Gurpreet
;
Bilgihan, Anil
;
Xu, Yu
- In:
Journal of service management
35
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015078016
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