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Social Web
Consumer behaviour
106,161
Konsumentenverhalten
103,718
Theorie
16,738
Theory
16,460
Relationship marketing
13,056
Beziehungsmarketing
13,027
Standardisierung
9,661
Standardization
9,556
Brand management
9,168
Markenführung
9,121
Online-Handel
8,829
Online retailing
8,817
Brand image
8,021
Markenimage
7,976
Customer satisfaction
7,431
Kundenzufriedenheit
7,275
Social web
7,136
Markenartikel
6,962
Brand
6,952
Deutschland
5,746
Online-Marketing
5,693
Internet marketing
5,681
Experiment
5,527
Service quality
5,501
Dienstleistungsqualität
5,459
USA
5,445
Germany
5,387
Einzelhandel
5,167
United States
5,140
Retail trade
5,117
Werbewirkung
5,078
Electronic Commerce
5,064
Advertising effects
5,034
E-commerce
4,938
Welt
4,898
World
4,806
Emotion
4,444
Corporate Social Responsibility
4,364
Corporate social responsibility
4,325
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Undetermined
4,265
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1,375
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211
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6,120
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1,018
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79
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48
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37
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20
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9
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128
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Filieri, Raffaele
26
Dwivedi, Yogesh K.
24
Law, Rob
22
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
17
Rita, Paulo
17
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Ozuem, Wilson
14
Tan, Yong
14
Bilgihan, Anil
13
Ranfagni, Silvia
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Ko, Eunju
12
Okumus, Fevzi
12
Rana, Nripendra P.
12
Stephen, Andrew T.
12
Hajli, Nick
11
Hennig-Thurau, Thorsten
11
Malthouse, Edward C.
11
Veloutsou, Cleopatra
11
Harrigan, Paul
10
Luo, Xueming
10
Schweidel, David A.
10
Aw, Eugene Cheng-Xi
9
Cheah, Jun-Hwa
9
Füller, Johann
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
Moro, Sérgio
9
Ooi, Keng-Boon
9
Pavlou, Paul A.
9
Rather, Raouf Ahmad
9
Schivinski, Bruno
9
Seo, Yuri
9
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Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Springer Fachmedien Wiesbaden
12
IGI Global
6
American Marketing Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
IFLA General Conference
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of business research : JBR
303
Journal of retailing and consumer services
274
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
95
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
The journal of product & brand management
74
International journal of advertising : the review of marketing communications
72
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
71
Psychology & marketing
69
International journal of hospitality management
67
Electronic commerce research
64
International journal of consumer studies
64
International journal of electronic marketing and retailing : IJEMR
60
Journal of marketing communications
59
Asia Pacific journal of marketing and logistics
58
Journal of management information systems : JMIS
57
Tourism management : research, policies, practice
57
Information systems research : ISR
56
Journal of electronic commerce research : JECR
55
International journal of contemporary hospitality management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
International journal of business information systems : IJBIS
43
Journal of hospitality marketing & management
43
Cogent business & management
42
Journal of marketing
42
Marketing intelligence & planning
40
Marketing science
40
Journal of marketing management : MM
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of travel and tourism marketing
38
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of technology marketing : IJTMkt
37
Journal of fashion marketing and management
36
International journal of electronic commerce : IJEC
35
Journal of strategic marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
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ECONIS (ZBW)
7,136
EconStor
1
OLC EcoSci
1
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1
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7,138
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date (oldest first)
1
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ellis
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
3
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
4
Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene
;
Kliamenakis, Argiro
;
Laroche, Michel
; …
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
Saved in:
5
Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan
;
Yao, Mike Z.
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
Saved in:
6
Brand celebrities : analysis of celebrity
sponsorship
posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
7
Reducing resistance to
sponsorship
disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
8
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
9
Social media influencer promoted sustainable fashion : effects of
sponsorship
and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
10
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
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