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Strategies for creating value through individual and collective customer experiences

Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104

Persistent link: https://www.econbiz.de/10011995670

The brand personality dimensions of business-to-business firms : a content analysis of employer reviews on social media

Robertson, Jeandri; Ferguson, Sarah Lord; Eriksson, Theresa - In: Journal of business-to-business marketing 26 (2019) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10012196274

Hands-off? : lessons from high-touch professionals about going virtual

Ferguson, Sarah Lord; Smith, Claudia; Kietzmann, Jan - In: Business horizons 65 (2022) 3, pp. 303-313

Persistent link: https://www.econbiz.de/10013207704

Reading between the lines : understanding customer experience with disruptive technology through online reviews

Robertson, Jeandri; Ferreira, Caitlin; Paschen, Jeannette - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10012668431

How many likes are good enough? : an evaluation of social media performance

Ferreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon - In: Journal of internet commerce 21 (2022) 3, pp. 341-363

Persistent link: https://www.econbiz.de/10013352910

The open academic : why and how business academics should use social media to be more "open" and impactful

McCarthy, Ian P.; Bogers, Marcel L. A. M. - In: Business horizons 66 (2023) 1, pp. 153-166

Persistent link: https://www.econbiz.de/10013534406

Social media? : get serious! ; understanding the functional building blocks of social media

Kietzmann, Jan H.; Hermkens, Kristopher; McCarthy, Ian P.; … - In: Business horizons 54 (2011) 3, pp. 241-251

Persistent link: https://www.econbiz.de/10009126405

Social media? : it's serious! : understanding the dark side of social media

Baccarella, Christian V.; Wagner, Timm; Kietzmann, Jan H.; … - In: European management journal 36 (2018) 4, pp. 431-438

Persistent link: https://www.econbiz.de/10011917214

Averting the rise of the dark side of social media : the role of sensitization and regulation

Baccarella, Christian V.; Wagner, Timm; Kietzmann, Jan H.; … - In: European management journal 38 (2020) 1, pp. 3-6

Persistent link: https://www.econbiz.de/10012211538

Swedish Biotech Smes : The Veiled Values in Online Networks

Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012

This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...

Persistent link: https://www.econbiz.de/10014201235