Reading between the lines : understanding customer experience with disruptive technology through online reviews
Year of publication: |
2021
|
---|---|
Authors: | Robertson, Jeandri ; Ferreira, Caitlin ; Paschen, Jeannette |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 215-224
|
Subject: | artificial intelligence | computerized text analysis | customer experience | disruptive technology | enterprise video conferencing | online reviews | Zoom | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Disruptive Innovation | Disruptive innovation | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Computerunterstützung | Computerized method | Social Web | Social web |
-
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun, (2024)
-
Chen, Gang, (2024)
-
Information multidimensionality in online customer reviews
Wang, Fang, (2023)
- More ...
-
Examining the boundaries of entrepreneurial marketing : a bibliographic analysis
Ferreira, Caitlin, (2020)
-
Robertson, Jeandri, (2021)
-
Worlds apart : an investigation of South Africa’s established and emerging middle class consumers
Lappeman, James, (2019)
- More ...