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From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed; Vianello, Diletta; Kvítková, Zuzana; … - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 67-89). 2024
Persistent link: https://www.econbiz.de/10014529065
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532
Persistent link: https://www.econbiz.de/10015165157
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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How does the use of shockvertising trigger moral emotions? : a focus on the plastic issue
Dasmi, Costanza; Acuti, Diletta; Grazzini, Laura; … - In: Managing Sustainability : Perspectives From Retailing …, (pp. 169-184). 2022
Persistent link: https://www.econbiz.de/10013417648