How does the use of shockvertising trigger moral emotions? : a focus on the plastic issue
Costanza Dasmi, Diletta Acuti, Laura Grazzini, and Gaetano Aiello
| Year of publication: |
2022
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|---|---|
| Authors: | Dasmi, Costanza ; Acuti, Diletta ; Grazzini, Laura ; Aiello, Gaetano |
| Published in: |
Managing Sustainability : Perspectives From Retailing and Services. - Cham : Springer, ISBN 978-3-031-12027-5. - 2022, p. 169-184
|
| Subject: | Content analysis | Plastic | Shockvertising | Social media | Sustainability | Emotion | Kunststoff | Plastics | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Inhaltsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-12027-5_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417648