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Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes - In: International journal of advertising : the review of … 41 (2022) 6, pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
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Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte; Matthes, Jörg; Schäfer, Stephanie - In: International journal of advertising : the review of … 40 (2021) 5, pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476