Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Anlass bestimmt das Format...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Deutschland
6
Brand management
5
Germany
5
Markenführung
5
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Brand
3
Consumer behaviour
3
Corporate Social Responsibility
3
Demarketing
3
Greenwashing
3
Human Resource Management
3
IFRS
3
Immersion
3
Japan
3
Markenartikel
3
Markentransfer
3
Nachhaltigkeitsmarketing
3
Personalmanagement
3
Social web
3
Advergames
2
Adverworlds
2
Brand image
2
Co-creation
2
Corporate Identity
2
Corporate social responsibility
2
Cost of capital
2
Customer integration
2
Debt financing
2
Flüchtlinge
2
Fremdkapital
2
Green Marketing
2
Interaktion
2
Internal branding
2
Interne Markenführung
2
KMU
2
Kapitalkosten
2
Kundenintegration
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Hesse, Andreas
3
Bosslet, Ronja
1
Häusler, Mariella
1
Niederle, Franziska
1
Schmidt, Holger
1
Schmidt, Holger J.
1
Schneider, Aileen
1
Schön, Laura
1
Stautz, Daniela
1
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
2
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
3
Employees as corporate influencers and co-creators of brand-meaning
Hesse, Andreas
;
Schmidt, Holger
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10013464344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
