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Siddiqui, Faiza; Kong, Yusheng; Ravina Ripoll, Rafael; … - In: South African journal of business management 55 (2024) 1, pp. 1-13

Purpose: This article establishes a connection between entrepreneurial orientation (EO) and firm performance, exploring the mediating effects of knowledge-based capabilities (KBC), social media use capabilities (SMUCs) and customer relationship management capabilities (CRMCs), with moderation by...

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Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis

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