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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon; Lee, Yunhye; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
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Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon; Park, Cheol - In: Management decision 60 (2022) 8, pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
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Consumer characteristics and the use of social networking sites : a comparison between Korea and the US
Park, Cheol; Jun, Jongkun; Lee, Thaemin - In: International marketing review 32 (2015) 3/4, pp. 414-437
Persistent link: https://www.econbiz.de/10011342714